Friday, July 16, 2010

Concord Ad proof


Concord Ad proof
Originally uploaded by Michael Slear
This shoot was rather straight forward, follow an established layout that they have used for similar property management companies. When you have two important subjects yet both need to be lighted and need to be in focus, an on camera flash won’t do. So with sunlight as main light, 2 flash heads to the left and one for fill were incorporated to establish a depth of field to keep all in focus. The rest was up to the talent, and composition, keeping in mind the requirements of the layout.

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